Those wacky college kids with their dealing-drugs-for-tuition! Oh, but wait, see, drugs are ACKSHULLY dangerous and on par with VIOLENT CRIME. Read the article, it tells you so.
In case you're wondering, this is indeed a direct result of California's attempt to legalize recreational use of marijuana. Since it didn't raise enough of an outcry in the nation at large, apparently people need to be reminded that drugs are bad. Bad drugs.
Expect to see a lot more media presentations of recreational drugs in an evil light. With plenty of beer commercials in between.